“Business Management ”
Purpose :
The module is designed to prepare the learner for employment in retail selling.
Entry Requirements :
Level 4 Certificate, Leaving Certificate or equivalent and/or relevant life and work experiences.
Learning Outcomes :
The course is split into 3 units: Personal Selling Techniques, Customer Relations and Handling Payments. Below are learning outcomes:
- Distinguish between self-service, self selection and full personal service
- Use active listening skills to identify specific customer needs
- Recognise circumstances to all the customer to browse
- Identify various means of opening a sale
- Demonstrate through product knowledge when selling ie. Benefits of use, functions, materials, origins, features
- Construct an offer analysis sheet for products which they require to sell
- Overcome objections
- Identify opportunities for trading up
- Maintain courtesy throughout all stages
- Explain ethics of selling and dealing with customers in an ethical manner
- Dealing with customer complaints
- Implement a range of customer services, eg. Returns policy, delivery, cash and carry, after sales service.
- Identify customer service provided by retail cover above legal obligation
- Explain how to deal with emergency situations
- Use of cash register
- Correct procedure for validating cheques
- Handling cash procedures: Refunds, Voids, Vouchers, Floats, Credit Notes
- Demonstrate secure procedures when handling payments